Cordaroys
Cordaroys
Filled with joy.
Cordaroys makes humungous, foam-filled convertible bean bags. When I met them alongside the team at Push, their business had outgrown their original brand — so we joined their team for a full-day immersion to understand exactly what went into Cordaroys. You know, aside from heaps of shredded foam. Cordaroys Rebrand
We discovered that at the heart of Cordaroys was a love of family, and the deeply held belief that comfort was a luxury everyone deserved. So we equipped them with an elevated but approachable brand that would transform them from a Shark Tank success story into the best seat (or bed, or gaming chair) in any house.
